Developing and Using Scenarios
http://www.gbn.com/dus
October 25-29, 2010
Learn the art and practice of scenario planning from GBN!
Designed for those seeking an in-depth introduction to scenario thinking. Through hands-on experience, learn how to craft scenarios and use them to inform your organization's strategic conversation and ongoing planning. Work through each step of the scenario process in interactive small group exercises: identifying the focal question, brainstorming key factors and environmental forces, interviewing, generating logics and storylines, developing and presenting compelling scenarios. Led by senior GBN practitioners and featuring special guests, including GBN cofounders and GBN Network members
"DUS is a great course, a great setting, a great process to learn, a great network of people to meet, and a great way to open your mind about the world--all in less than one week."
--Strategist
Who Should Attend
Professionals responsible for charting or influencing the long-term direction and success of organizations--corporations as well as government and nonprofit agencies--across all industries and functions (strategy, marketing, innovation, risk, R&D, human resources, organizational and business development)
"DUS was a fantastic introduction to scenario thinking. It was a fun and insightful experience, taught by professionals who work directly with clients across many industries. I see DUS as a valuable investment for anyone who is truly serious about improving the strategic decision-making in their organization."
--Director of Product Planning and Marketing
Cost to Attend
$5,800 per person
$4,800 for nonprofit and government
Register a month in advance for a 10 percent discount. Organizations enrolling three or more participants are eligible for an additional discount (Cannot be combined with other discounts)
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Registration and Additional Information
Donna Broughan (dbroughan@comcast.net)
415-461-7332 / fax – 415-461-7331
dus@gbn.com
