GBN in Conversation: Amory's Energy Revolution (podcast)
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GBN in Conversation with Amory Lovins on Reinventing Fire.
Amory Lovins is a world-renowned scientist, energy expert, and cofounder, chairman, and chief scientist of Rocky Mountain Institute. For four decades, he has relentlessly and provocatively reframed the debate about energy, sustainability, and innovation.
In his latest book, Reinventing Fire: Bold Business Solutions for the New Energy Era, Lovins eloquently urges us to imagine fuel without fear. No climate change. No oil spills, no dead coal miners, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.
Sound crazy? Lovins argues that a richer, fairer, cooler, safer world is possible, practical, even profitable—because saving and replacing fossil fuels now works better and costs no more than buying and burning them. And business—motivated by profit, supported by civil society, driven by global markets, and sped by smart policy—can get the U.S. completely off oil, coal, and nuclear energy by 2050, and later, beyond natural gas as well. The result: $5 trillion net savings over the next 40 years, and remarkable business opportunities. Most startling: the transition requires no new inventions and no Act of Congress.
Whether you care most about national security, jobs and competitive advantage, or climate and environment, this analysis/manifesto by one of the world leaders in energy innovation will transform your sense of what’s possible.
Amory Lovins is a world-renowned scientist, energy expert, and cofounder, chairman, and chief scientist of Rocky Mountain Institute. For four decades, he has relentlessly and provocatively reframed the debate about energy, sustainability, and innovation.
In his latest book, Reinventing Fire: Bold Business Solutions for the New Energy Era, Lovins eloquently urges us to imagine fuel without fear. No climate change. No oil spills, no dead coal miners, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.
Sound crazy? Lovins argues that a richer, fairer, cooler, safer world is possible, practical, even profitable—because saving and replacing fossil fuels now works better and costs no more than buying and burning them. And business—motivated by profit, supported by civil society, driven by global markets, and sped by smart policy—can get the U.S. completely off oil, coal, and nuclear energy by 2050, and later, beyond natural gas as well. The result: $5 trillion net savings over the next 40 years, and remarkable business opportunities. Most startling: the transition requires no new inventions and no Act of Congress.
Whether you care most about national security, jobs and competitive advantage, or climate and environment, this analysis/manifesto by one of the world leaders in energy innovation will transform your sense of what’s possible.
About Amory Lovins
Energy efficiency and sustainability pioneer; cofounder and director of research, Rocky Mountain Institute; founder of Hypercar Inc., MacArthur fellow; author or coauthor of 31 books, including Natural Capitalism, Winning the Oil Endgame, and Reinventing Fire: Bold Business Solutions for the New Energy Era
