Planning to Win in an Uncertain World
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In these volatile and rapidly changing times, it is more important than ever to embrace uncertainty as a source of both challenge and opportunity, assert Peter Schwartz and Eamonn Kelly in "Planning to Win in an Uncertain World," an article commissioned and published by Orlen in Planning in Times of Uncertainty.
Already we can see new business models emerging, driven by key dynamics that include the new social contract, changing customers and engagement, innovations in innovation, and evolving organizational models. Because we can't predict how these new dynamics and models might play out, scenario planning is a particularly useful tool as it allows us to explore several plausible futures and craft new or test existing strategies. Ultimately, scenario planning leads to more confident decisions today while strengthening long-term resilience.
Already we can see new business models emerging, driven by key dynamics that include the new social contract, changing customers and engagement, innovations in innovation, and evolving organizational models. Because we can't predict how these new dynamics and models might play out, scenario planning is a particularly useful tool as it allows us to explore several plausible futures and craft new or test existing strategies. Ultimately, scenario planning leads to more confident decisions today while strengthening long-term resilience.
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