GBN in Conversation: 11 Rules for Creating Value in the #SocialEra (podcast)
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Click here to listen to or download the Nilofer Merchant podcast on 11 Rules for Creating Value in the #SocialEra. In conversation with Andrew Blau.
The Industrial Era and the Information Age are over. Their rules are passé, and their strategies will not be enough to succeed. We’ve entered the Social Era, and adapting to it requires a reimagination of how business will operate.
So argues technology executive, business strategist, and HBR author Nilofer Merchant in her new book 11 Rules for Creating Value in the #Social Era. Merchant conveys how “social” is much more than “media.” Smart companies are making social the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity.
The book—currently #1 in Amazon’s management ebook bestsellers list—offers new rules for creating value, leading, and innovating in our rapidly changing world, covering thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields power; and soliciting community investment in an idea so that it can take hold and grow.
About Nilofer Merchant
Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company along her 20 year career, gathering monikers such as "the Jane Bond of Innovation" along the way for her ability to guide Fortune 500 companies through impossible odds. HP, Nokia, Adobe, Symantec, Yahoo and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues.
The 11 Rules for Creating Value in the #SocialEra, published by Harvard Business Review in 2012 follows her previous book, The New How (Oreilly, 2010), on collaborative work. She lectures on innovation, board governance, and marketing at Stanford University. You can follow her current thinking at nilofermerchant.com and follow her on Twitter @Nilofer.
This conversation was recorded on Thursday, October 11th, 2012.
The Industrial Era and the Information Age are over. Their rules are passé, and their strategies will not be enough to succeed. We’ve entered the Social Era, and adapting to it requires a reimagination of how business will operate.
So argues technology executive, business strategist, and HBR author Nilofer Merchant in her new book 11 Rules for Creating Value in the #Social Era. Merchant conveys how “social” is much more than “media.” Smart companies are making social the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity.
The book—currently #1 in Amazon’s management ebook bestsellers list—offers new rules for creating value, leading, and innovating in our rapidly changing world, covering thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields power; and soliciting community investment in an idea so that it can take hold and grow.
About Nilofer Merchant
Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company along her 20 year career, gathering monikers such as "the Jane Bond of Innovation" along the way for her ability to guide Fortune 500 companies through impossible odds. HP, Nokia, Adobe, Symantec, Yahoo and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues.
The 11 Rules for Creating Value in the #SocialEra, published by Harvard Business Review in 2012 follows her previous book, The New How (Oreilly, 2010), on collaborative work. She lectures on innovation, board governance, and marketing at Stanford University. You can follow her current thinking at nilofermerchant.com and follow her on Twitter @Nilofer.
This conversation was recorded on Thursday, October 11th, 2012.
