The Long Tail
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Chris Anderson is the editor-in-chief of Wired magazine. Prior to taking over Wired in mid-2001, he was with The Economist. Besides a background in physics, Chris is a technology aficionado with a broad understanding of our changing economy and culture. The Long Tail, a book expanding his thesis from a celebrated December 2004 article on the “long tail” in economics will appear in July. In this interview, conducted by GBN, Chris explores the logic (and the math) behind his theory of infinite niche markets, explains why he thinks our human instinct for narrative is downright dangerous, and tells us why weak signals are the most powerful signals of all.
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