GBN : Case Studies

Case Studies

Most of GBN's consulting engagements are proprietary. The case studies presented here do not identify the client organization unless that client has given us express permission or has already made our work together public. In this context, the Ideas section of this site includes the actual reports from many of our scenario projects with public and nonprofit agencies.

The Future of Hardware Retailing: A Scenario Caselet

By Matt Ranen

This hypothetical example highlights key outcomes of the scenario planning process and demonstrates how scenarios can inform strategic choices.

Reframing Risk—and Opportunity

The GBN approach to risk doesn’t begin with mitigation strategies against a pre-existing body of known risks.

What If? : The Art of Scenario Thinking for Nonprofits

GBN's scenario guide encourages nonprofit leaders to challenge the status quo, or get better at doing so, by asking "What if?"

Foresight into Insight: A Texaco Case Study

This case study describes how Texaco’s Strategic Management Group (SMG) used the scenario process to analyze the external business environment and identify the challenges, options, and strategic alternatives facing Texaco into the future. The analysis helped to create the strategic context for subsequent investment and policy decisions by the company.