Developing and Using Scenarios
Though the future cannot be predicted, GBN has always believed that developments can be better anticipated through scenario thinking and planning. A pioneer in scenario consulting and training, GBN's scenario planning process helps organizations explore multiple futures and create more robust long-term strategies.
GBN's Developing and Using Scenarios course provides an in-depth introduction to scenario planning. Through hands-on experience, you will learn how to craft scenarios and then integrate those scenarios into strategic planning. In small groups, you will work through each step of the scenario planning process: identifying the focal question, data gathering and interviewing, generating story lines and logics, developing and presenting rich and challenging scenarios, and using scenarios to inform strategic thinking.
Each DUS course is taught by senior GBN practitioners with a wide range of experience in scenario planning and strategy engagements.
"DUS is a great course, a great setting, a great process to learn, a great network of people to meet, and a great way to open your mind about the world — all in less than one week."
— corporate strategist
Who Should Attend
Professionals responsible for charting or influencing the long-term direction and success of an organization or division in any sector: corporate, nonprofit, or government
Cost to Attend
- Corporate rate: US $5,800 per person
- Government and nonprofit rate: US $4,800
Price includes meals but not accommodations. Register a month in advance and receive a 10 percent discount.
Contact
To register, complete the attached registration form or send an email to dus@gbn.com.
"DUS was a fantastic introduction to scenario planning. It was a fun and insightful experience, taught by professionals who work directly with clients across many industries. I see DUS as a valuable investment for anyone who is truly serious about improving the strategic decision-making in their organization."
— director of product planning and marketing
Ideas
Japan's Lost Generation (podcast)
GBN in Conversation with Mickey Zielenziger—Pulitzer Prize-nominated journalist and author of Shutting Out the Sun: How Japan Created Its Own Lost Generation—on Japan’s profound cultural and psychological challenges.
A Delicate Balance Between Risk and Reward
For a special Financial Times series on "mastering risk," GBN tackles the common perception that risk is something to be avoided and minimized.





